Brewing Up The Future: Ready To Drink Coffee Market of the World - Industry Survey, Trends, and StatisticsThe latest World Ready to Drink Coffee Market - Industry Survey, Trends and Statistics has been recently published on Validus Reports. This global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
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Ready-to-drink coffee is one of the best performing categories of soft drinks globally. A product that was for a long time concentrated in Japan has gone global, and brands in countries like China and the US are looking for new ways to balance functionality and indulgence to appeal to consumers in this increasingly lucrative market.
TRENDS COMING OUT OF NORTH AMERICA ARE SHAPING THE CATEGORY IN OTHER REGIONS
While in some East Asian countries Japanese-style canned coffee predominates, in most other countries where there is a sizeable market, American-style bottled coffee is the most important format. This Ready To Drink Coffee Market of the World - Forecasts to 2022 is in no small part thanks to the increasing presence of Starbucks in the category globally. Latin America and Western Europe have both been recent targets of Starbucks’ expansion in the category.
FUNCTIONALITY AND INDULGENCE ARE THE CATEGORY’S TWO KEY ATTRIBUTES
Japanese-style products have tended to skew towards inexpensive functionality, and American-style ones towards indulgence, but the lines are getting blurred. Consumers across the world want products that are Forecasts to 2022 enjoyable but they also want a range of new functionalities from their coffee. Energy remains the core functional attribute of RTD coffee, but other nutritional benefits are being experimented with and will be a key feature of many new product launches in the category.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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